The Value of the Data: Monitoring Drought

The U.S. Drought Monitor and NOAA support a $100 billion U.S. industry: livestock. In this video, learn about how cattle ranchers use environmental information from NOAA National Centers for Environmental Information (NCEI) to make critical business decisions from week to week when drought poses risks to herds, grazing lands, and feed prices.

Produced for NOAA NCEI by Acclimatize.